"Find your purpose" appearing behind torn brown paper.

The Process of Purpose


Great coaching begins with purpose, and finding your purpose is a process. Like peeling an onion, each layer reveals more information and leads to greater self-awareness. In light of this awareness, our experiences become opportunities for feedback.  We become better informed and are able to intentionally choose paths that lead to our highest and most fulfilling contribution with those around us at work and at home.

Without discovering, acknowledging, and nurturing our purpose, we are prone to flounder and allow circumstances and confusion to derail us. Months or years without clarity can leave us feeling empty and unfulfilled. On the other hand, leaders who embrace the process of purpose arm themselves with a growing wealth of information to confidently set priorities, the courage to step into projects and activities that seem created just for them, and a solid conviction when and where to say “No” to those that don’t. Actively engaging in the process of purpose empowers and leads to confident living.

So how do you engage with your purpose? Practically speaking, there three important elements to consider regarding purpose:

Process of Purpose Graphic

  1.  Your Essence – This is your particular energy, and it is inborn and pervasive. Most people have no idea of the power of their presence until we uncover it through the coaching process!
  2. Your Core Processes – These are also known as your strengths. Core processes are like super powers – they are innate abilities you possess and others around you need.
  3. Mission – This is the intentional application of your Essence and your Core Process toward a specific outcome. This can be powerfully expressed through a personal Mission Statement.

A great coach will provide a framework for you to explore your purpose. This includes a safe place to talk and grow without judgement, coaching tools and assessments related to each of the 3 elements of purpose, and a professional ear to listen and reflect back key elements that emerge. For my clients, once the foundation of purpose is established, we move to creating a compelling vision, and then into the more practical phases of goal setting and action and accountability. The result is knowing who they are, applying their best selves to projects and activities which make an impact that is meaningful and important to them.

Missy works with owners, entrepreneurs, and executives from small businesses, sales teams, and community groups who are interested in becoming and building better leaders.

Missy’s message is about purpose and belief. She knows firsthand if your purpose is bigger than your problem, you will find a way. She has personally coached hundreds of sales consultants to uncover their potential and inspired thousands more through speaking and training workshops.


About Missy Shopshire

Missy works with owners, entrepreneurs, and executives from small businesses, sales teams, and community groups who are interested in becoming and building better leaders. Missy’s message is about purpose and belief. She knows firsthand if your purpose is bigger than your problem, you will find a way. She has personally coached hundreds of sales consultants to uncover their potential and inspired thousands more through speaking and training workshops.

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